![]() Doing so can help you funnel traffic through various tools like a WhatsApp Send Message Button, Facebook Ads, or a WhatsApp number listed on your Facebook page. One appealing option is to link the app to a Facebook Page. Of this audience, Statista noted that 1.6 billion users access the messaging app each month (Statista, 2019), which is 23 percent more than its closest competitor, Facebook Messenger.Īs part of the Facebook family of companies, you can use WhatsApp Business to further grow your online presence and reach an even wider audience. The number of users has been increasing at the extraordinary rate of half a billion every two years. According to WhatsApp, there are 2 billion WhatsApp users around the world as of 2020. ![]() Multiple statistics point to the benefits of using WhatsApp Business. Related: 8 Content Marketing Ideas to Strengthen Your Bottom Line Business presence and awareness Available for up to 256 contacts in one group, the tool is effective for networking, beta testing, focus groups and service meetings. Similar to broadcasting, this tool offers group chat capability so that everyone can interact and see contact details. ![]() Group messaging is another engagement and collaboration tool. You can also segment your contacts and then create broadcast campaigns related to appointments, shipping information and booking requests that match those groups or personas. ![]() Although contacts will only receive the broadcast if they have saved your number, this is an efficient way to send out a campaign quickly. There is also a broadcast tool, which allows you to send any type of content to up to 256 people on each broadcast list you have created. ![]()
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